Customer Retention Programs
Out with the old, in with the new.Typical Sales Cycle
Incentivized Sales Cycle
Repeat Business
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Repeat Business
Law of Reciprocity:
- responding to a positive action with another positive action, and responding to a negative action with another negative one.
- to give and take mutually.
Readings:
The two best-known and best selling books on the subject are Psychology of Persuasion by Kevin Hogan and Influence by Robert Cialdini.
This page was last updated: February 8, 2011
Seller Incentive Sale
Sale LeadSeller Incentive Sale
SaleLeadSeller Sale CustomerSeller Incentive Sale
Sale CustomerNew Business
Repeat Business
Traditional customer retention strategies break the sales cycle. Where as incentivized customer retention strategies follow the necessary steps to a sale.
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