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DID YOU KNOW?
It costs 5 times more to land a new customer than a previously sold customer.
NADA survey states that 65% of clients did not return to a dealership to buy again because of "indifference from the salesperson" after the sale.
Repeat customer closing ratio is 50% to 70%.
Typical follow up process
- Common
- Expected, mediocure
- Impersonal
- Does not add value
- Does not follow the steps of the sales cycle
Incentivized follow up process
- Exceeds Expectations
- Seperates you from competition
- Goes above and beyond the terms of the sale
- Improves perceptions of the sales experience
- Enhances company image
- Personal and professional
- Surprises customer
- Follows the steps of the sales cycle*
